Photoshop : Plastic Engraved

Step 1
Start with the background. This is one I made using a couple of gradients.
Step 2

Add a new layer with your type on it.

Step 3

Duplicate your background layer. Press Ctrl/Cmd+JCtrl/Cmd click on your type layer to start the "marching ants"Make sure your top background layer is active.Press delete, you won't see any difference, but you just cut a hole in your layer.Click the eye icon next tothe type layer to hide it.

Step 4

Click the "f" at the bottom od the layers pallette to add a layer style.
Go to bevel and emboss and fool around until you get a similar result. See your type appear just like magic.Keep the layer style box open.

Step 5

Now go to drop shadow and add a similar setting.
Click ok to apply your effect.

Step 6

Now lets darken the background a bit for some added realism.
Select the bottom background layer.
Press Ctrl/Cmd+L to open the levels box
Drag the left most slider in a bit and the middle one to the right a bit to darken things up a tad.

Step 7

Here is the result!
download the PSD